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Direction/Design

WLA donation website

Collecting donations can be one of the most challenging parts of running a non-profit. With this user-centered redesign, making donations is easier. So much so that there has been a significant increase in aid compared to the previous site.

Using supplied images and an inspired color palette, I designed the donor-friendly UI and UX for this site.
Audience
Potential donors (everyone)

Goal
Collect donations

Metrics & Results
90 days after going live with the redesign, we measured:
• 53% increase in number of donations compared to the same 90 days of the previous year
• 8% increase in average donation amount

Timeline
3 weeks
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Vinero
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