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Direction/Design

Nashbar Microsite

Single speed mountain bikes aren't reserved just for the hard core. With this microsite, nashbar aimed their entry level bike at the casual rider looking to break into single speed riding without intimidation of skill or price.

On this site, I was hands on with the design and copy direction.
Audience
Mountain bikers

Goal
To sell bikes

Metrics & Results
After promoting the micosite in a monthly email and selling out in all sizes, we saw that 78% of all the orders were placed through this microsite.

Timeline
4 weeks
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