Nobody wants a mortgage, they want a home. And they don't want to scour the internet for ways to save. "Should I refinance? What does the fed cut mean to me?" We created a hub that brings that content (and more) to the user in one organized place.

My role involved shaping the strategy for the campaign and content, guiding the UI, UX, and functionality of the microsite, and the art direction or hands-on design of the 60+ content pieces themselves.